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Product Roadmap
Transparency matters. Here's what we're building at Dentillo.
Last Updated: 2026-08-28
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Current Version: Directory v2.0 — All 50 States, A.I. Assistant
Status Legend
✅ Completed
Live and available to users
🔨 In Progress
Currently under development
📅 Planned
Scheduled for future release
🌟 Vision
Long-term goals
Directory v1.0 Launch
November 2025
- 1,203 oral surgeon and dental specialist providers
- Coverage across Utah, Idaho, and Arizona
- 138+ cities with verified listings
- SEO-optimized city landing pages
- Provider detail pages with ratings and reviews
Featured Listings System
December 2025
- Premium listing tier with enhanced profiles
- Staff bios and team photos
- Insurance provider listings
- Sedation options display
- Stripe payment integration
Multi-Location Provider Support
December 2025
- Automatic linking of provider locations
- SEO-friendly nested URL structure
- Cross-location navigation
Data Cleanup & Optimization
January 2026
- Removed 414 duplicate provider records
- Fixed canonical URL conflicts (trailing slash, www, HTTPS)
- Smart slug generation for multi-location businesses
- Regenerated clean sitemap (1,203 → 789 unique providers)
- Added SEO middleware for 301 redirects
Educational Content Library
January 2026
- 10 comprehensive patient education guides
- 15,000+ words of SEO-optimized long-form content
- Topics: Cost guides, recovery timelines, diet guides, surgeon selection, procedure comparisons
- Internal linking strategy to drive provider directory conversions
- Increased site authority and search engine rankings
Colorado & Nevada Expansion
February 2026
- Added Colorado providers (Denver, Colorado Springs, Aurora, Fort Collins, Boulder)
- Added Nevada providers (Las Vegas, Reno, Henderson)
- SEO-optimized city pages for all new markets
- 5-state coverage achieved (UT, ID, AZ, CO, NV)
UX & Content Improvements
February 2026
- Homepage FAQ section with 9 accordion-style FAQs and Schema.org markup
- Mobile hamburger menu with full-screen overlay navigation
- Renamed 'Verified' tier display to 'Featured' across all pages
- Updated nav from 'Pricing' to 'For Practices' site-wide
Site Quality & Content Improvements
March 2026
- Related Guides section added to all 10 patient education guides
- Opening hours added for 457 Colorado and Nevada practices
- Improved search accuracy for multi-location practices
- Faster page load and better mobile experience across the site
Improved For Practices Page
March 2026
- Rebuilt listing information page with full pricing, benefits, and FAQ
- Clear breakdown of Basic vs Featured vs Premium tiers
- Staff bios added as a Featured listing feature
Enhanced Practice Listing Pages
March 2026
- Practice pages now show full Featured listing benefits
- Clearer display of what information is available on Featured vs Basic listings
- Improved mobile layout across all practice detail pages
Oregon & Washington Expansion
March 2026
- Added Oregon providers across major cities
- Added Washington providers across major cities
- 7-state coverage achieved (UT, ID, AZ, CO, NV, OR, WA)
Provider Analytics
April 2026
- Admin panel tracking for provider views, phone clicks, and website clicks
- 410 Gone responses for retired provider pages (cleaner search results)
California Expansion
April 2026
- Added 64 California cities including Los Angeles, San Diego, San Francisco, San Jose, Sacramento, and more
- Full statewide coverage — largest geographic footprint of any single state added
- 8-state coverage achieved (UT, ID, AZ, CO, NV, OR, WA, CA)
Texas Expansion
April 2026
- Added 61 Texas cities including Houston, Dallas, San Antonio, Austin, and Fort Worth
- 876 providers added — largest single-state expansion to date
- 9-state coverage achieved (UT, ID, AZ, CO, NV, OR, WA, CA, TX)
Technical & SEO Improvements
May 2026
- RegExp security fix in search API — escaped user input to prevent ReDoS vulnerability
- Homepage DB queries refactored to run in parallel (Promise.all) — faster load times
- Added .lean() to read-only Mongoose queries for lower memory usage
- BreadcrumbList schema corrected — state URLs now point to valid /state/ routes
- 410 Gone responses for ghost city pages and legacy single-segment provider slugs
- City slug redirects for state-abbreviation suffixed URLs (e.g., /city/denver-co → /city/denver)
- Article schema added to 3 patient education guides missing structured data
- DKIM, SPF, and DMARC email authentication configured for dentillo.com
New Mexico Expansion
May 2026
- Added 444 providers across 20 New Mexico cities
- Cities include Albuquerque, Las Cruces, Rio Rancho, Santa Fe, Roswell, and more
- 10-state coverage achieved (UT, ID, AZ, CO, NV, OR, WA, CA, TX, NM)
Montana & Wyoming Expansion
June 2026
- Added 100 Montana providers across Billings, Missoula, Bozeman, Great Falls, and more
- Added 117 Wyoming providers across Cheyenne, Casper, Jackson, and more
- 12-state coverage achieved (UT, ID, AZ, CO, NV, OR, WA, CA, TX, NM, MT, WY)
Florida Expansion
June 2026
- Added 606 providers across 65 Florida cities
- Cities include Miami, Jacksonville, Tampa, Orlando, Fort Lauderdale, and more
- 211 multi-location businesses linked across Florida
- 13-state coverage achieved (UT, ID, AZ, CO, NV, OR, WA, CA, TX, NM, MT, WY, FL)
State-Level Cost Guides
June 2026
- 26 new state-specific cost guide pages (13 states × dental implant + wisdom teeth)
- State-by-state pricing, city comparisons, and local surgeon links
- Targeting geo-specific search queries like 'dental implant cost utah'
A.I. Assistant Launch
June 2026
- AI-powered chat assistant available site-wide
- Answers patient questions about procedures, costs, recovery, and insurance
- Links to relevant guides and local oral surgeons automatically
- Directs practices to featured listing opportunities
- Powered by Claude (Anthropic)
New York Expansion
June 2026
- Added 620 providers across 61 New York cities
- Cities include New York City, Buffalo, Rochester, Albany, Syracuse, and more
- 233 multi-location businesses linked across New York
- 14-state coverage achieved (UT, ID, AZ, CO, NV, OR, WA, CA, TX, NM, MT, WY, FL, NY)
Nationwide Expansion — All 50 States
July 2026
- Imported 3,411 oral surgery practices from NPPES federal NPI bulk data
- Coverage expanded to all 50 states including FL, NJ, PA, NC, IL, GA, MA, OH, and 29 more
- 7,500+ total practices now listed nationwide
- Security hardened: Helmet.js, mongo-sanitize, HPP, Sentry monitoring all active
Search Engine Discoverability
August 2026
- IndexNow integration — new and changed pages pushed to Bing and Yandex instantly
- Bing Webmaster Tools set up and verified
- Dynamic sitemap serving all 8,100+ listings
- llms.txt published so AI assistants can read the directory
Listing Claims & Verification
August 2026
- Practices can claim their listing and have corrections come straight to us
- Admin review queue with automatic identity checks on every claim
- Email domain matched against the practice website, plus NPI registry lookup
- Dentillo Verified badge — $29/year, included with Featured
- Practice badge for their own website, linking back to their listing
Honest Listing Tiers
August 2026
- Street address, directions, opening hours, insurance and sedation now free on every listing
- Premium tier retired — everything it offered moved into Featured
- Featured rebuilt around photos, description, services, staff profiles, FAQs, testimonials and priority placement
- Pricing page corrected to match what the site actually does
Practice Performance Reporting
August 2026
- Monthly snapshots of every listing so month-over-month change can be measured
- Competitive report — review count and rating against local practices, with ranking
- Listing audit flagging missing hours, missing website and below-average ratings, each with a fix
- Event tracking repaired — listing views, phone clicks, website clicks and directions now recorded
Practice Content Editor
In progress
- Tools for practices to supply photos, descriptions, services, staff profiles and FAQs
- The content that makes a Featured listing worth having — none of it can be gathered automatically
Additional Educational Content
In progress
- 5 more patient education guides (target: 15 total)
- Topics: emergency oral surgery, sedation options, bone grafts, TMJ treatment
- Downloadable patient preparation checklists
Practice Portal
Next
- Practices edit their own listing — hours, services, photos, staff
- View listing analytics: views, phone clicks, website clicks
- See how the practice compares to others nearby
- Self-service billing and tier changes
Instant Self-Serve Featured Listing Approval
Provider Experience
- Oral surgeons pay and go live immediately — no waiting for admin approval
- Self-serve Stripe checkout directly from the pricing page
- Automatic listing activation upon successful payment
- Instant confirmation email with listing preview link
A.I.-Powered Search
Smart Features
- Natural language search queries (e.g. 'find an oral surgeon near me that accepts Medicaid')
- Smart provider recommendations based on patient needs and location
- Automated content generation for provider profiles
Insurance Filter System
Enhanced Search
- Filter providers by accepted insurance
- Insurance provider logos on cards
- In-network badge display
Patient Reviews
Community Engagement
- User-submitted reviews on Dentillo
- Spam moderation system
- Email notifications to providers
ReviewReply — Review Management Tool for Practices
New Product
- AI-powered tool to help dental practices respond to patient reviews
- Google Business Profile integration
- Instant notifications when new reviews are posted
- One-click AI-generated professional responses
- Available to Dentillo Featured practices first
Kids Section
Pediatric Focus
- Pediatric dentist and oral surgeon filter
- Kid-friendly practice badges
- Parent resources and educational guides
Online Booking Integration
Patient Convenience
- Partner with Dentrix, Eaglesoft, OpenDental
- "Book Appointment" buttons on listings
- Real-time availability display
Mobile App
iOS & Android
- Native provider search app
- Push notifications
- Save favorites and get directions
Multi-Vertical Expansion
Beyond Oral Surgery
- General dentists nationwide
- Orthodontists and periodontists
- Other healthcare verticals
Full National Coverage — General Dentists
- Expand beyond oral surgeons to general dentists nationwide
- 200,000+ dental practices across all specialties
- Franchise model for regional expansion
Enterprise DSO Plans
- Dental Service Organizations with 20-100+ locations
- Custom pricing and white-label branding
- API access for integrations
Dental Education Hub
- Video library of procedures
- Live Q&A with oral surgeons
- Become the authoritative dental resource
Want to Influence Our Roadmap?
We're always listening to feedback from patients and practices. Let us know what features matter most to you.
